one creator, two markets
A bilingual creator with an audience of 208K+ across the United States and Latin America. Brands work with me to reach Spanish-speaking consumers natively — without running a second campaign to do it.
The proposition
Reaching Spanish-speaking consumers usually requires running a second campaign. I remove that requirement.
My audience was built on Latin music translation, a format that selected for genuine bilingualism rather than assembling it through targeting. It now spans the United States, Latin America and the Caribbean and consumes in both languages daily.
Both language versions come from a single production. Each is written and performed for its own market, not subtitled or dubbed from the other.
Most of that content sits in the two areas below. A brief is developed inside an existing format — same structure, same hook, same pacing — rather than produced as a standalone ad.
01
Latin music discovery, lyric breakdowns and guess-the-song formats. For labels and artists the objective is usually sound adoption rather than impressions, and this format is built for it: the song is the subject of the video, not the background to it.
02
Training, supplements, skincare and the rest of an ordinary week, filmed as a routine rather than as fitness content. The same products appear repeatedly because they are the ones I actually use, and repetition inside a routine is what separates a placement from an endorsement.
Worked with