About
Hi, I'm Keren
A bilingual creator from Costa Rica, based in Orlando. I make content for brands that need to reach English- and Spanish-speaking consumers without treating them as two separate campaigns.
Background
It started with a
song lyric
A song can move someone who does not understand a word of it. The emotion arrives; the meaning does not. That gap is where my work started.
Reggaetón and Latin pop had gone global, playing to millions of listeners with no access to what the lyrics were saying. I began translating song by song, keeping context and humor intact so a track is understood as written rather than approximated.
The format attracted an audience defined by language rather than by category — people equally at home in both. They followed me from music into training and into what I buy. That audience now stands at 146.5K on TikTok, 61.9K on Instagram and more than seven million lifetime engagements.
This is what makes it useful to a brand. An audience built around a category confines a creator to that category. Mine formed around a person positioned between two markets.
How I work
What you get
when you hire me
Native, never translated
I write and perform in English and Spanish, and I switch between them the way my audience actually speaks. A Spanish version isn't a subtitle track — it's written for that audience first, with its own references and its own hook.
Platform-first creative
I take a brief and rebuild it for the format: hook inside the first second, payoff before the scroll. You approve the concept and the draft, but you don't get a script read to camera — you get something shaped like content that already performs on my page.
Selective on purpose
I decline work that doesn't fit, and I'll tell you before we start rather than after. That protects your campaign as much as my audience — a recommendation only converts while it's still believable.
Audience
Who you're reaching
Thirty days, both platforms. Every figure is taken directly from TikTok Analytics and Instagram Insights and can be screen-shared on a call.
Monthly views
Across TikTok and Instagram in a 30-day window.
Monthly viewers
Individual people reached, not impressions.
Engagement rate
Measured against views. 6.9% TikTok, 6.7% Instagram.
New viewers
Share of monthly audience reached for the first time.
TikTok · 146.5K
The Latin America channel
1.1M views from 604K viewers. 84% women, 78% aged 18–34. Nearly a fifth of all views come from search rather than the feed, which means this content keeps being found after it stops being served.
Nine Latin American markets at 2.9% or above. 19.6% of views arrive through search.
Instagram · 61.9K
The United States channel
1.5M views from 600K viewers, 72% of them non-followers. A materially older audience than TikTok — half are 35 or over — and concentrated in the US market.
61% women. 39% aged 25–34, 33% aged 35–44. Reels account for 1.3M of the 1.5M views.